Direct Marketing – The Old School Way

You can often improve your direct marketing and advertising by 100% or more with one simple strategy…

Study the “old classics.”

You can often find a new selling angle for your product/service, a new way of presenting the offer and some killer copywriting techniques.

How is this possible, you ask?

Simple: even though technology changes, media changes and the world changes…the appeals that sell and the concepts for connecting with a prospective customer and compelling them to open their wallets have not changed.… Read the rest

Heres A Silver Bullet Marketing Strategy. The”80/20″ rule

vilfredo-pareto-report-1-638Back in the late 1800′s, an Italian guy named Vilfredo Pareto discovered one of the most powerful principles of business and economics…

The”80/20″ rule.

It sort of works like this:

  • 80% of your revenues come from 20% of your customers
  • 80% of your problems come from 20% of your employees
  • 80% of your sales come from 20% of your marketing efforts

And so on.… Read the rest

Exposed: Lead Generation Chop Shops

Have you ever seen those online lead chop shops?

Or, worse, have you ever fallen victim to one?

What I’m about to say will make a lot more sense if you have. If not, maybe I can spare you some agony and drama. Because today I’m going to tell you why lead generation chop shops are bad marketing – unless you are one of them.

Here’s the deal:

I call them ‘chop shops’ because they remind me of places car thieves drop off their goods. At these places,  the car is usually stripped down into its many individual components and the parts sold. Sometimes the identity of the car is altered for further use to an end buyer (typically in another country).… Read the rest

Best Books with finance insights for young investors

I’ve reviewed most of these. Feel free to check out my Book Reviews category.

Payback Time

When I was contacted to review one of Phil Town’s latest books, Payback Time, I was thrilled. I read his first book, Rule #1, and when I used the principles he outlined, I actually made quite a lot of money investing in individual stocks.

In the past year, I’ve done more investing along the lines of How A Second Grader Beats Wall Street and have made a lot of money there as well. But I’m currently in the process of selecting some businesses to investigate.

The book’s major premises:

  • Price and value are not always in sync. Having worked as a commodities buyer for several years, I can readily testify to this.
  • Mutual fund managers aren’t all they’re cracked up to be.
  • Once
Read the rest

Choosing A University

I am finding it difficult to blog about such things as the new cell phone or piece of technology on the block, or which politician has screwed up the most, especially by today, at the end of the week.

Which is not to say that I don’t blog about all those things and more, I do, in fact, that’s pretty much the majority of what I do.  But, difficult it is.  Difficult it is when the world is spinning and you’re in for the ride, whether you like it or not.

I’ve come home for summer, home being Southern California, school being somewhere else.  When Fall comes around I don’t know which university I’ll be attending or where (I’m in the process of transferring) so that’s always stressful, figuring out such.

I planned to get an MBA degree after I … Read the rest

What’s Going On, On Mars

fafff7027ff0d95851f3bdcaadac6942Leonard David of seems to be on the uppity regarding some “buzz” about what’s going on off-world, namely on the world of Mars.  He reports that the buzz is related to some “provocative new news” regarding life on the planet.

Provocative enough to warrant alerting the White House to new evidence for the “potential for life,” as reported by Craig Covault AW&ST, and noted by David.

The potential for the life definition that is floating around the various mission control and analysis centers seems to be two-fold.

    • Are the basic building blocks of life existent, in a usable capacity, by some known organisms operating is such similar harsh conditions on Earth?

– Or –

  • Can we simply skip the building blocks all together and provide evidence that life did exist or does exist on Mars? The former being
Read the rest

On Planet Earth people will go into the poverty category of humanity. Why?

Apparently, there isn’t enough food to go around and about 100,000,000 (that’s 100 million) people will go into the poverty/starving category of humanity in the following months/year on top of an already 1 billion to 1.5 billion who are already in that category.  Of course, that’s what the UN is telling us and they couldn’t count any number of “things” if they tried really hard.

We can assume that at least 50 million more people are going into the impoverished category, where they won’t be able to afford gas and foods as there is no doubt, even by the UN’s always outlandish estimates, a consensus on the fact that these two staples of life are increasing in price, in some places by as much as 25%, without inflation which in America is at 4%.

CNN seems to be reminding me … Read the rest

Transportation Mess

Reminiscing… The summer before my Senior year I went on a trip to Washington D.C. with one of “those” groups (Presidential Classroom, to be exact).  We spent the entire time in Washington attending various gigs around town, exploring the sites, meeting with Congresspeople, and having town hall-like meetings with important people in and out of the Administration (trust me it’s not as exciting as it sounds).

minetaOn one occasion, the then Secretary of Transportation Norman Mineta, now retired, graced us with his presence.  He talked about, among other things, where he was and what he did on 9/11.  After his brief yap, we were allowed to ask questions.

Being that I was, at the time, extremely interested in becoming an Aerospace Engineering, I thought it would be neat to ask the Secretary of Transportation a question.

My first question regarded … Read the rest

Everybody needs gas.

paulfoley-gasstation-600x300In America, everybody needs gas. Around the world, humans pay a higher price for gas than Americans, so there’s no surprise that the Europeans, who pay the highest, aren’t very sympathetic to our plight here in the States.

But the fact is, the geographical and societal dynamics are hugely different, there can be no comparison between the needs of the Europeans and us Americans.

Some would argue that it should be America’s goal to decrease its needs and therein the prices won’t hurt the pockets as much. This is a good long-term goal, however, it may be achieved, but solutions need to be found in the short term because in the short term gas prices are rising quicker then the citizen’s finance’s will allow.

They, rightly so, may not be able to afford a car that has above 50 mpg … Read the rest

Economy today

I think what we are seeing in the economy today is a case of localized depressions again, whilst keeping in mind a depression is a severe recession.  There are many factors that influence the entire economy on a whole like higher prices on staple items of the American household, of which are felt by all Americans, but there are localized factors that specifically affect a community or neighborhood whose residents are tied together by either their personal wealth or ‘area of work,’ and these localized factors expound the problems of said localities.

On a whole Americans may, in the interim at least, be able to deal with the increased economic hardships but if one were to look specifically community by community they would see a great difference in each communities ability to deal with those economic hardships. … Read the rest