You can often improve your direct marketing and advertising by 100% or more with one simple strategy…
Study the “old classics.”
You can often find a new selling angle for your product/service, a new way of presenting the offer and some killer copywriting techniques.
How is this possible, you ask?
Simple: even though technology changes, media changes and the world changes…the appeals that sell and the concepts for connecting with a prospective customer and compelling them to open their wallets have not changed.… Read the rest