Have you ever seen those online lead chop shops?
Or, worse, have you ever fallen victim to one?
What I’m about to say will make a lot more sense if you have. If not, maybe I can spare you some agony and drama. Because today I’m going to tell you why lead generation chop shops are bad marketing – unless you are one of them.
Here’s the deal:
I call them ‘chop shops’ because they remind me of places car thieves drop off their goods. At these places, the car is usually stripped down into its many individual components and the parts sold. Sometimes the identity of the car is altered for further use to an end buyer (typically in another country).… Read the rest