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How to Build a Long Term Relationship with Clients

download-50Businesses can take several different approaches to marketing. The most traditional models involve communications and branding focused exclusively on direct sales.

These companies use promotions, aggressive advertising and constant merchandising or product development to maintain a high level of sales. A more modern approach attempts to build long-term relationships with customers in an effort to increase customer lifetime value and reduce churn.

This type of relationship marketing focuses less on direct sales and more on providing a consistent and valuable experience for the customer. Companies that use relationship marketing have higher long-term revenues since the cost of retention is significantly lower than the cost of new customer acquisition.

Regular Communications

Businesses that are focused on long-term relationships need to supply sales leads and existing customers with a reason to include the brand in everyday life. One effective way to do … Read the rest

Quit Smoking with the WordPress Support Group

Today is the first day of the rest of my life–as a non-smoker. Last week, I was puttering around wordpress-logo-stacked-rgb-1in the WordPress forums and came across the thread, “Who wants to quit smoking with me.” I hovered my mouse arrow over the title, contemplating the question. Do I want to quit? Yes. Do I need to quit? Yes. Am I ready to quit? Yes. Can I commit to quit? Um…yeah, maybe, no, yes. I clicked it.

It was mideavalmaiden, a blogging friend, and she was being reasonable. We can commit to “cut back in the near future.” It didn’t sound so bad. It was more of a plan to plan to quit smoking. I agreed.

Ach.… Read the rest

Greatest Military Blunders

I always loved watching the Greatest Military Blunders show on the History Channel, back in the day.  Even though I may have been 16; the show, as far as I was concerned, allowed me to analyze and expand my reasoning skills by learning how and why the leaders of the past made decisions, their decision’s outcome, and what could have been done differently in order to achieve success.

Sometimes this methodology of analysis had to be adverted when it came to the Enemy’s misfortunes during the wars of past.  Those misfortunes were analyzed not only on understanding what went wrong, but seeing how (if at all) the blunder was taken advantage of by the forces of general good.

In comes the Greatest Military Blunder of the 21st Century. An assessment of which is brought to you by the RAND Read the rest

How to Get Good Grades and Why it Matters

I know you’ve heard it before – “Get good grades.” But does anyone ever tell you HOW to get good grades? Or why it even matters? Let’s break it down. Way too many students undervalue the importance of doing well academically. I guess I can see why. Besides your parents and teachers nagging you, maybe you don’t feel a personal motivation for getting good grades. Let’s turn this around before it is too late. (scary, right?)

There are two secrets to getting good grades:

#1 Make academics your priority. It is easy to let so many other things take priority over your studies. Friends, activities, and Facebook often seem more fun than homework. But let’s face it, your friends won’t get you into college. And once you graduate high school, college is the best thing ever to happen to your … Read the rest

Throw My Bed Away!

The title means just what it says, “Throw my bed away”! I’m never asleep so you might as well. My motivation is far too high to let time go by sleeping. After all, time is money, so I can’t waste it.

I have to be the one to follow my own advice, so I can show you people that hard work will take you distant places. Even if I wanted too, sleeping isn’t an option. The fact is my brain runs like a hamster wheel.

Excuse me if I am a workaholic but, I want to secure my financial independence at an early age. I figure if you’re going to construct your own business, it’s best to go at it hard while you’re young. Below are reasons you should give your work 100 percent.

Respect When you have an … Read the rest

Direct Marketing – The Old School Way

You can often improve your direct marketing and advertising by 100% or more with one simple strategy…

Study the “old classics.”

You can often find a new selling angle for your product/service, a new way of presenting the offer and some killer copywriting techniques.

How is this possible, you ask?

Simple: even though technology changes, media changes and the world changes…the appeals that sell and the concepts for connecting with a prospective customer and compelling them to open their wallets have not changed.… Read the rest

Heres A Silver Bullet Marketing Strategy. The”80/20″ rule

vilfredo-pareto-report-1-638Back in the late 1800′s, an Italian guy named Vilfredo Pareto discovered one of the most powerful principles of business and economics…

The”80/20″ rule.

It sort of works like this:

  • 80% of your revenues come from 20% of your customers
  • 80% of your problems come from 20% of your employees
  • 80% of your sales come from 20% of your marketing efforts

And so on.… Read the rest

Exposed: Lead Generation Chop Shops

Have you ever seen those online lead chop shops?

Or, worse, have you ever fallen victim to one?

What I’m about to say will make a lot more sense if you have. If not, maybe I can spare you some agony and drama. Because today I’m going to tell you why lead generation chop shops are bad marketing – unless you are one of them.

Here’s the deal:

I call them ‘chop shops’ because they remind me of places car thieves drop off their goods. At these places,  the car is usually stripped down into its many individual components and the parts sold. Sometimes the identity of the car is altered for further use to an end buyer (typically in another country).… Read the rest

Best Books with finance insights for young investors

I’ve reviewed most of these. Feel free to check out my Book Reviews category.

Payback Time

When I was contacted to review one of Phil Town’s latest books, Payback Time, I was thrilled. I read his first book, Rule #1, and when I used the principles he outlined, I actually made quite a lot of money investing in individual stocks.

In the past year, I’ve done more investing along the lines of How A Second Grader Beats Wall Street and have made a lot of money there as well. But I’m currently in the process of selecting some businesses to investigate.

The book’s major premises:

  • Price and value are not always in sync. Having worked as a commodities buyer for several years, I can readily testify to this.
  • Mutual fund managers aren’t all they’re cracked up to be.
  • Once
Read the rest

Choosing A University

I am finding it difficult to blog about such things as the new cell phone or piece of technology on the block, or which politician has screwed up the most, especially by today, at the end of the week.

Which is not to say that I don’t blog about all those things and more, I do, in fact, that’s pretty much the majority of what I do.  But, difficult it is.  Difficult it is when the world is spinning and you’re in for the ride, whether you like it or not.

I’ve come home for summer, home being Southern California, school being somewhere else.  When Fall comes around I don’t know which university I’ll be attending or where (I’m in the process of transferring) so that’s always stressful, figuring out such.

I planned to get an MBA degree after I … Read the rest