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It’s Sad That You Need a Sign Like This

 

We went camping this weekend, which was lots of fun – it was the first time in my life we ever went camping WITHOUT mosquitoes! We didn’t miss them at all!

I was at the beach and playground with some kids by the lake when I noticed this sign here:

It made me laugh, but also kind of worried that they would NEED a sign that tells people not to go hunting on a playground!

THIS IS HEADLINE NEWS…

One of my friends recently shared with me two things she saw on the front page of MSNBC.com:… Read the rest

Blogging as a Business Tool

Blogging has become a business tool for communicating and sharing knowledge and expertise with customers or employees. It is also a great way to get the word out to consumers about your product or service and it can even be useful for inspiring employee loyalty. Think about blogging as a way of unlocking knowledge that’s typically stored in your head.

The key to having a successful business blog is keeping your goals clear and concrete. You should also have a strategy and a vision of what you want to achieve.

Write up an editorial plan for how often you will update your blog, how you will promote it and retain readers, whether you will feature photographs or video, and any other aspects of your blog, and then stick to it. The results will come faster than you could expect.

TOP

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Is Your Personal Brand All About You?

Ah, the day of love and frillyness is upon us but before you run out of the office, or underground lair in my case, to make those dinner reservations I want to take a second and reflect on your business, particularly if you’re building a brand around yourself. Are you giving your customers enough love, or is your brand all about you? When you’re on Twitter are you talking about you, or talking to them, when you talk about online learning is it about your experience or benefits for them? Are your blog posts lectures that show off your genius, or are they helpful and genuine? It’s a fine line, but one worth considering.

You And Your Brand Are Still Here For Them

I’m here for you, cliche as that sounds. My business exists to help you make building your … Read the rest

How to Build a Long Term Relationship with Clients

download-50Businesses can take several different approaches to marketing. The most traditional models involve communications and branding focused exclusively on direct sales.

These companies use promotions, aggressive advertising and constant merchandising or product development to maintain a high level of sales. A more modern approach attempts to build long-term relationships with customers in an effort to increase customer lifetime value and reduce churn.

This type of relationship marketing focuses less on direct sales and more on providing a consistent and valuable experience for the customer. Companies that use relationship marketing have higher long-term revenues since the cost of retention is significantly lower than the cost of new customer acquisition.

Regular Communications

Businesses that are focused on long-term relationships need to supply sales leads and existing customers with a reason to include the brand in everyday life. One effective way to do … Read the rest

Quit Smoking with the WordPress Support Group

Today is the first day of the rest of my life–as a non-smoker. Last week, I was puttering around wordpress-logo-stacked-rgb-1in the WordPress forums and came across the thread, “Who wants to quit smoking with me.” I hovered my mouse arrow over the title, contemplating the question. Do I want to quit? Yes. Do I need to quit? Yes. Am I ready to quit? Yes. Can I commit to quit? Um…yeah, maybe, no, yes. I clicked it.

It was mideavalmaiden, a blogging friend, and she was being reasonable. We can commit to “cut back in the near future.” It didn’t sound so bad. It was more of a plan to plan to quit smoking. I agreed.

Ach.… Read the rest

Greatest Military Blunders

I always loved watching the Greatest Military Blunders show on the History Channel, back in the day.  Even though I may have been 16; the show, as far as I was concerned, allowed me to analyze and expand my reasoning skills by learning how and why the leaders of the past made decisions, their decision’s outcome, and what could have been done differently in order to achieve success.

Sometimes this methodology of analysis had to be adverted when it came to the Enemy’s misfortunes during the wars of past.  Those misfortunes were analyzed not only on understanding what went wrong, but seeing how (if at all) the blunder was taken advantage of by the forces of general good.

In comes the Greatest Military Blunder of the 21st Century. An assessment of which is brought to you by the RAND Read the rest

How to Get Good Grades and Why it Matters

I know you’ve heard it before – “Get good grades.” But does anyone ever tell you HOW to get good grades? Or why it even matters? Let’s break it down. Way too many students undervalue the importance of doing well academically. I guess I can see why. Besides your parents and teachers nagging you, maybe you don’t feel a personal motivation for getting good grades. Let’s turn this around before it is too late. (scary, right?)

There are two secrets to getting good grades:

#1 Make academics your priority. It is easy to let so many other things take priority over your studies. Friends, activities, and Facebook often seem more fun than homework. But let’s face it, your friends won’t get you into college. And once you graduate high school, college is the best thing ever to happen to your … Read the rest

Throw My Bed Away!

The title means just what it says, “Throw my bed away”! I’m never asleep so you might as well. My motivation is far too high to let time go by sleeping. After all, time is money, so I can’t waste it.

I have to be the one to follow my own advice, so I can show you people that hard work will take you distant places. Even if I wanted too, sleeping isn’t an option. The fact is my brain runs like a hamster wheel.

Excuse me if I am a workaholic but, I want to secure my financial independence at an early age. I figure if you’re going to construct your own business, it’s best to go at it hard while you’re young. Below are reasons you should give your work 100 percent.

Respect When you have an … Read the rest

Direct Marketing – The Old School Way

You can often improve your direct marketing and advertising by 100% or more with one simple strategy…

Study the “old classics.”

You can often find a new selling angle for your product/service, a new way of presenting the offer and some killer copywriting techniques.

How is this possible, you ask?

Simple: even though technology changes, media changes and the world changes…the appeals that sell and the concepts for connecting with a prospective customer and compelling them to open their wallets have not changed.… Read the rest

Heres A Silver Bullet Marketing Strategy. The”80/20″ rule

vilfredo-pareto-report-1-638Back in the late 1800′s, an Italian guy named Vilfredo Pareto discovered one of the most powerful principles of business and economics…

The”80/20″ rule.

It sort of works like this:

  • 80% of your revenues come from 20% of your customers
  • 80% of your problems come from 20% of your employees
  • 80% of your sales come from 20% of your marketing efforts

And so on.… Read the rest